You know the old saying, "if you can't beat them, join them?" That's what our strategy was in launching the new motorola one smartphone. With a saturated market, ever shortening attention spans, and the entire internet to compete with, the key to reaching our target was right in the product's name. The thing is, with a phone this rad, we really didn't need much of their time anyway. In fact, approximately 1 second would do. Yep, you read that right - just one second.

Introducing the Motorola "One in 1" campaign.

Credits:
ECD: Valerie Moizel
CD/CW: David Blacker
ACD/AD: Brock Pisciotta