Intel x Exor
how smarter work gets done

How do you talk about Intel, when its technology isn’t exactly visible to the naked eye? How do you celebrate a partnership in a way that will entice CTOs to rethink their infrastructure and call Intel? That was the ask, and our answer was: focus not merely on tech, but on the utterly human aspect of smart manufacturing.

Juxtaposing the Shakespearean old world beauty of Verona with one of the most high tech factories on earth, we grounded Intel technologies in a story of the human spirit, and our capacity to innovate with compassion.

Creative Directors: Brock Pisciotta/Amanda Wallace
ACDs: Shanon Wille/Kiersten Utegg