Motorola requested a social asset to complement the sizzle video. They wanted something thumb-stopping. So we used Instagram's native pause feature to our advantage to literally do just that.
Moto G6
Sizzle Video

The moto g6 is a fully loaded smartphone. It's got an incredible camera, a long-lasting battery, lightning fast processor, and much more. But product videos tend to be boring, and for a phone that's anything but, that was not an option. So to show consumers how much of a showstopper this phone really is we literally stopped them in their tracks. Well, the talent anyway.

ECD: Valerie Moizel
CD/CW: David Blacker
ACD/AD: Brock Pisciotta
Copywriter: Michelle Bujan