To launch a bold new Hybrid, you need a bold new ad campaign. So in a risky move, we took the campaign to Reddit (a first for Toyota).

Redditors are notorious for trolling advertisers. But not this time. This real-time engagment campaign became one of the most successful campaigns ever on Reddit.

Credits:

ACD: Dan Sorgen
Copywriters: Jamie Dos Santos, Ben Stein, Christopher Santo, Henry Kook
Art Director: Brock Piscciotta