Beijing Olympics

The Olympics showcase the absolute best of the best. But it takes incredibly hard work and dedication to get there. Intel not only mirrors the will of athletes to push past what's possible, but it enables it. Intel is central to the games, from tech that helps olympians train and achieve their best, to tools for viewers and attendees that enhance the spectator experience.

In this promotion for Intel at Beijing 2022, we created a visual parallel between technology and athleticism by taking all the little moments (the long hours, hard work, setbacks and achievements) and combining them into something larger than the sum of its parts. Because intel isn't just celebrating victories; it's transforming years of work into something wonderful.

Creative Directors: Brock Pisciotta/Amanda Wallace
ACD: Mel Riggs
Copywriter: Evan Robertson
Art Director: Hayley Perry Sanchez