Corolla
Interactive Tilt Unit

The Corolla comes standard with Toyota Safety Sense (TSS), which is pretty cool. Except no one really knows what that means. This mobile unit decoded the confusion by turning TSS into an interactive game, which allowed potential Corolla intenders to take a deep dive into all the safety features. Not that safety is a game.

Credits:
Creative Director: Chris Pierantozzi
ACDs: Jeremy Carson/Dan Sorgen
Copywriters: Jamie Dos Santos
Art Director: Brock Pisciotta